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Google Optimize Returns as “Website Optimizer”: The King is Dead. Long Live the King.

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Author: Manuel Krähe

Google Optimize Returns as “Website Optimizer”: The King is Dead. Long Live the King.
Opinion • December 4, 2025
Google Optimize Returns as “Website Optimizer”: The King is Dead. Long Live the King.

It’s December 2025, and the digital marketing world is buzzing with a piece of news that feels like a massive case of déjà vu: Google is launching a “Website Optimizer.” For those of us old enough to remember the early 2010s, that name brings a nostalgic tear to the eye. It was the OG A/B testing tool. Then it became.. Read more

Google Meridian for Google Ads
Analytics • January 30, 2025
Google Meridian for Google Ads

How Google Meridian Can Improve Your Digital Marketing Google recently introduced a new tool called Meridian, specifically designed for businesses looking to use their advertising budgets more efficiently. In this blog post, we’ll explain what Meridian is and how it can help you make your Google Ads campaigns even more successful – without using complicated jargon. What is Google Meridian?.. Read more

Why Best Practices in CRO Make Little Sense
Opinion • January 9, 2025
Why Best Practices in CRO Make Little Sense

Conversion Rate Optimization (CRO) is an essential component of many companies’ digital marketing strategies. However, blindly applying so-called “best practices” often fails to yield the desired results. In this blog post, we’ll explain why generic CRO recommendations often make little sense and what alternatives exist. The Problem with CRO Best Practices Many marketers and businesses rely on general CRO best.. Read more

Server-Side Tracking with GA4 and Google Tag Manager
Analytics • February 19, 2024
Server-Side Tracking with GA4 and Google Tag Manager

Many of you might have heard someone use the newest buzzword already: Server-side tracking. But what is is exactly? In the rapidly evolving digital landscape, understanding and implementing server-side tracking has become crucial for businesses aiming to gain accurate insights into their online presence. This approach to data collection offers enhanced data security, privacy compliance, and accurate tracking capabilities. This.. Read more

Spotify Confidence – what will it bring to the market?
Tooling • January 4, 2024
Spotify Confidence – what will it bring to the market?

In a year in which the Google Optimize Sunset got all the headlines in the digital analytics and experimentation community, another piece of news was noteworthy in 2023: Spotify announced that they would launch an Experimentation and A/B-testing platform called “Confidence”. They have been developing the product over the last decade or so – just to be used for themselves.. Read more

The North Star Metric
Education • December 16, 2023
The North Star Metric

An introduction to the North Star Metric In the world of business strategy, understanding and effectively utilizing the North Star Metric (NSM) is crucial. This concept, though seemingly simple, is a powerhouse in guiding companies toward their long-term goals. Let’s dive into what it is and how it works. Understanding the North Star Metric The North Star Metric is the.. Read more

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