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Server-Side Tracking with GA4 and Google Tag Manager

Analytics

Server-Side Tracking with GA4 and Google Tag Manager
Server-Side Tracking with GA4 and Google Tag Manager

Many of you might have heard someone use the newest buzzword already: Server-side tracking. But what is is exactly? In the rapidly evolving digital landscape, understanding and implementing server-side tracking has become crucial for businesses aiming to gain accurate insights into their online presence. This approach to data collection offers enhanced data security, privacy compliance, and accurate tracking capabilities. This.. Read more