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Spotify Confidence – what will it bring to the market?

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Spotify Confidence – what will it bring to the market?
Spotify Confidence – what will it bring to the market?

In a year in which the Google Optimize Sunset got all the headlines in the digital analytics and experimentation community, another piece of news was noteworthy in 2023: Spotify announced that they would launch an Experimentation and A/B-testing platform called “Confidence”. They have been developing the product over the last decade or so – just to be used for themselves.. Read more

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