Opinion

Conversion Rate Optimization (CRO) is an essential component of many companies’ digital marketing strategies. However, blindly applying so-called “best practices” often fails to yield the desired results. In this blog post, we’ll explain why generic CRO recommendations often make little sense and what alternatives exist. The Problem with CRO Best Practices Many marketers and businesses rely on general CRO best.. Read more

The Increasing Investment in Data and AI Technologies As we delve into the realm of customer experience (CX) enhancements, it’s imperative to understand the financial commitment tech leaders are making in this area: According to Forrester, a staggering 84% of technology leaders anticipate an increase in spending, particularly in data and analytics. AI technology, in particular, is expected to receive.. Read more