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Why measuring ROI of CX enhancements will become crucial in 2024

Opinion

Why measuring ROI of CX enhancements will become crucial in 2024
Why measuring ROI of CX enhancements will become crucial in 2024

The Increasing Investment in Data and AI Technologies As we delve into the realm of customer experience (CX) enhancements, it’s imperative to understand the financial commitment tech leaders are making in this area: According to Forrester, a staggering 84% of technology leaders anticipate an increase in spending, particularly in data and analytics. AI technology, in particular, is expected to receive.. Read more

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