Analytics

How Google Meridian Can Improve Your Digital Marketing Google recently introduced a new tool called Meridian, specifically designed for businesses looking to use their advertising budgets more efficiently. In this blog post, we’ll explain what Meridian is and how it can help you make your Google Ads campaigns even more successful – without using complicated jargon. What is Google Meridian?.. Read more

Many of you might have heard someone use the newest buzzword already: Server-side tracking. But what is is exactly? In the rapidly evolving digital landscape, understanding and implementing server-side tracking has become crucial for businesses aiming to gain accurate insights into their online presence. This approach to data collection offers enhanced data security, privacy compliance, and accurate tracking capabilities. This.. Read more